Why brands choose it

• A familiar skin-care ingredient that many buyers expect to see on a label

How it is used

Formulators use Allantoin in creams, lotions, gels and after-shave products. Dissolve it in the water phase of a cream, lotion or gel, then check that it stays clear in your base.

Make it yours

List it by name on your label for buyers who look for it. A small jar suits a lab trial, and a drum suits regular batches.