Why brands choose it

• Assam is a well-known tea origin, which supports a regional story on the label.
• Works in hot drinks and in iced or ready-to-drink formats.
• Extends into ice cream and baked goods for a tea-flavoured dessert range.

How it is used

Add it to a tea base, a cold-brew style drink or a dessert mix. Taste at serving temperature, as tea notes shift between hot and cold.

Make it yours

Pair it with cardamom, ginger or milk-tea bases for a chai-style line, and set the strength.