Why brands choose it

• Basmati aroma is a quality cue in rice-based foods.
• Adds a rice note to products that contain little or none.
• Suits both savoury and sweet recipes.

How it is used

Add a small amount to a rice mix, snack seasoning or dough, and taste cooked samples to set the level. Aroma shows most in warm food.

Make it yours

Use it in a ready-mix biryani, a kheer premix or a puffed rice snack, and choose a light or pronounced aroma.