Why brands choose it

• Glow messaging works well with Indian shoppers
• The creamy lather rinses off cleanly
• A sensible first product when you build a brightening line

How it is used

Lather a small amount on wet skin, rinse well, and repeat morning and evening as the first step of the routine.

Make it yours

Fragrance, colour and foam body are open to your brief. Tubes, pumps or bottles all work, with artwork aimed at shoppers worried about uneven tone.