Why brands choose it

• Clear audience: colour-treated hair is a segment that buys regularly
• Gentle enough for daily use: suits a regular wash routine
• Shine story: helps hair look glossy and keep its colour

How it is used

Customers wet the hair, work the shampoo into a lather, and rinse well. Follow with a conditioner from your range.

Make it yours

Fragrance and colour can be adjusted, and the bottle or pump comes in the size your colour-care customers prefer.