Why brands choose it

• A soft pink shade from the clay itself, which gives masks and soaps an appealing look

How it is used

Formulators use Rose Clay Powder in masks, soaps, scrubs and powder cleansers. Stir it into a cream mask or a soap batch, and the pink holds as a soft blush rather than a loud dye.

Make it yours

Pick a fine grind for smooth masks or a coarser one for scrub bars. A glass jar suits a boutique shelf, and a pouch suits a refill range.