Why brands choose it

• The most widely recognised floral, so shoppers understand the product at once.
• Centuries of cosmetic use support a heritage story.
• Anchors natural perfumery, candles and skincare fragrance.

How it is used

Add a few drops to a perfume base, carrier oil, lotion or wax. Let the blend rest, then check how the rose develops on skin or in a room.

Make it yours

Pair it with geranium, sandalwood or oudh for depth, or with citrus for a lighter, fresher rose.