Why brands choose it

• Vivid orange-red colour makes a striking ingredient story.
• Vitamin A, vitamin E and fatty acids give clear label talking points.
• A Himalayan berry source adds provenance.

How it is used

Mix a small amount into face oils, balms, hair oils or soap. Because the oil is strongly coloured, test how it tints the finished product.

Make it yours

Choose a tinted balm, a face-oil blend or a soap with sea buckthorn, and decide whether to scent it.