Why brands choose it

• Shikakai is a familiar name in Indian hair care, so the claim is easy to explain

How it is used

Formulators use Shikakai Liquid Extract in shampoos, conditioners, hair masks and scalp products. Add the liquid to a shampoo or conditioner at the cool-down stage, and the shikakai name appears on the label.

Make it yours

Choose drum fills for a shampoo maker or small bottles for a hair-oil line. Match it with amla or reetha for a classic Indian hair range.