Why brands choose it

• Strong herbal identity that stands out in a blend.
• Well known from the kitchen, so shoppers connect with the name.
• Adds depth to herbal and woody accords.

How it is used

Dilute it well in a carrier or base and add only a small amount, since the scent is robust. Test thoroughly on your own formula before launch.

Make it yours

Pair it with rosemary, lemon and lavender for a herbal collection, and choose how bold the spice should sit in each product.