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- Water + Foundation
Why brands choose it
- Moisture content of 25% gives a fresh, light feel
- Smooth melt onto skin with comfortable wear
- A water-based story that fits humid regions
How it is used
Shake gently if needed, place dots on the forehead, cheeks and chin, then work outward using a brush, sponge or fingers. Layer where you want extra cover.
Make it yours
Develop shades for your market and tune coverage and finish. Choose a squeeze tube, pump or dropper bottle, and add your logo, label and carton. The R&D team can adjust texture and fragrance to your brief.
| Type | Ready formula |
|---|---|
| Category | Makeup · Face makeup |
| Formulation | Liquid |
| Benefits | Hydrating, Moisturising |
| Minimum order | From 500 units per product |
| Samples | On request |
| Made in | Ambala, Haryana, India |
Develop your own version
Usually adjusted from this formula
- Fragrance, or no added fragrance
- Colour or tint, where the format allows
- Pack, fill size and decoration
- Label, carton and brand artwork
Needs custom development
- A different texture or finish
- Adding or swapping hero ingredients
- New claims, which need evidence first
- New shades or a new format
Explore related
Questions about Water + Foundation
What is the minimum order for Water + Foundation?
Water + Foundation is available as a private label formula from 500 units per product. Samples come first so you can check the texture of this liquid before you order.
Can I change the fragrance, colour or packaging of Water + Foundation?
Yes. Fragrance, colour, texture and packaging can be adjusted to your brief; packs that suit it include H-MINI-02C Round Cushion 2 g, H-MINI-01C Round Cushion 8 g, Jdeng 2410 Round Nozzle Tottle 45 ml (JD2410 JDENG). An advisor confirms options and timelines by email.
Who is Water + Foundation for?
Water + Foundation suits brands selling hydrating, moisturising makeup to their customers.
Where is Water + Foundation made?
In our own facility in Ambala, Haryana, India. We pack and ship with the documents your market asks for.
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