Why brands choose it

• The rich texture feels premium and caring.
• The firming claim area suits age-care positioning.
• It works in a tube, jar or airless pump.

How it is used

Morning and night, customers dab a rice-grain amount along the orbital bone using a ring finger and avoid the lashes.

Make it yours

Talk to the R&D team about the scent, colour and cream weight of firming eye cream so it keeps a mature-skin angle in your style. Your firming eye cream can sit in a jar, tube or airless pump; the fill size and label design for firming eye cream are yours to set. Share where firming eye cream fits in your line and the team will suggest suitable options.