Why brands choose it

• Shoppers actively search for retinol, so the ingredient is well recognised
• Rich, smooth cream suits a night-time ritual
• Helps the look of fine lines and texture, a clear age-care proposition

How it is used

Your customer applies a small amount around the eye area in the evening with a ring finger, and uses sunscreen in the daytime.

Make it yours

Jar or airless tube, a night-use label and unscented formula are choices to discuss with our R&D team. Retinol sits on the front of the pack as the hero.