Cream Eye care
Private label formulas for the look of fine lines
Fine lines are the early creases customers notice around the eyes, mouth and forehead. Our ready formulas for this concern include retinol night creams, retinol and bakuchiol ampoules, peptide balms and serums, eye creams and a retinol toner. They are positioned to help skin look smoother and the look of fine lines appear softer. Brands can request samples and brand any formula from 500 units.
10 ready formulas Skincare 10
Cream 
Ready formula Targeted care
Targeted Smoothing Care
Serum Serums
Peptide Bubble Ampoule
Serum Serums
Retinol & Bakuchiol Ampoule
Balm Moisturisers
Peptide Firming Multi Balm
Cream Moisturisers
Pure Retinol Night Cream
Cream Eye care
Intensive Retinol Eye Cream
Mist Toners & mists
Retinol Toner
Balm Moisturisers
Retinol Melting Balm
Cream Moisturisers
Smoothing Age-Care Face Cream
Developing a product for the look of fine lines
A fine-lines range usually leads with a night product and a dedicated eye product. Retinol is the most recognised hero, while bakuchiol and peptides give options for brands that want an alternative story.
Formats that suit it
- Night creams with retinol or peptides. See private label moisturisers.
- Serums and ampoules, including retinol and bakuchiol blends. Browse serums.
- Eye creams in lighter textures.
- Balms and toners as extra steps for a fuller routine.
Texture and pairing choices
Bakuchiol is a plant-derived ingredient often positioned as an alternative to retinol. Peptides are short chains of amino acids widely used in smoothing skincare. Retinol products are normally labelled for evening use with advice to use sunscreen during the day, so a daytime moisturiser and sunscreen complete the routine.
Packaging
Retinol is light-sensitive, so opaque or airless packs are common. Airless pumps also limit air contact for richer creams. Eye creams suit small airless pumps, tubes or ceramic-tip applicators.
Claims that need evidence
Keep to the look of fine lines and how smooth skin looks and feels. Claims about wrinkle depth, a percentage improvement or results in a set number of weeks need instrumental or consumer testing. Some markets limit retinol levels in cosmetics. Read how product development works or ask about custom formulation.
Questions about fine lines products
Retinol or bakuchiol: which should a brand choose?
Retinol is the most recognised name and needs opaque or airless packaging and evening-use labelling. Bakuchiol is a plant-derived ingredient often positioned as an alternative. Some brands offer both. Sample each in your chosen texture before deciding; ready formulas start at 500 units.
Can we claim a product reduces wrinkles?
Claims about wrinkles being reduced by a measured amount need instrumental or consumer testing on the finished product. Without that evidence, say the product helps skin look smoother and helps the look of fine lines. Confirm wording for each market with your regulatory adviser.
Why do retinol products come in opaque packs?
Retinol is light-sensitive and can degrade when exposed to light and air. Opaque and airless packs are therefore common for retinol creams, serums and eye creams. We can suggest compatible packs from our packaging range when you shortlist a formula.