Private label formulas for acne-prone skin

Developing a product for blemish-prone skin

This is one of the most claims-sensitive categories in skincare. In many markets, products that claim to act on acne are regulated as medicines or drugs. A cosmetic range should focus on cleansing, a fresh feel and clearer-looking skin, and leave medical claims out completely.

Formats that suit it

• Gel and foam cleansers that leave skin feeling clean without tightness. See private label cleansers.
• Toners and serums with salicylic acid, an oil-soluble beta hydroxy acid, or niacinamide, a form of vitamin B3. Browse toners and mists.
• Spot essences for targeted use on individual blemishes.
• Light moisturisers, because exfoliating steps can leave skin feeling dry.
• Complexion make-up that helps the look of blemishes straight away.

Texture and pairing choices

Customers often stack too many exfoliating products. Build the routine so only one step contains acids, and pair it with a soothing, lightweight moisturiser. If acids are included, labels normally advise daily sunscreen.

Packaging

Pumps, tubes and droppers are more hygienic than open jars for this customer. Spot products suit small tubes or roll-on formats.

Claims that need evidence

Avoid any wording about acting on acne or breakouts. Claims about pore-clogging, skin compatibility or clearer-looking skin within a set time need testing first. Salicylic acid levels are restricted in some markets. Read how product development works or ask about custom formulation.