Private label formulas for dry skin

Developing a product for dry skin

Dry-skin customers notice the feel of a product first: does skin feel comfortable an hour later, or tight again? Most ranges therefore combine a water-based hydrating layer with a richer layer that helps hold that moisture in.

Formats that suit it

• Creams, from light gel creams to rich night creams. Browse private label moisturisers.
• Serums and essences built around humectants such as hyaluronic acid and glycerin, which attract water. See serums.
• Toners and mists as a first hydrating layer.
• Gentle cleansers and sheet masks for a complete routine.

Texture and pairing choices

Pair a humectant serum with a cream that contains emollients such as shea butter or squalane, or barrier-themed ingredients such as ceramides, which are lipids naturally found in skin. A cream cleanser or low-foam gel suits this customer better than a strong foam.

Packaging

Airless pumps suit creams and keep fingers out of the product. Tubes work well for travel sizes. Rich balms can go in jars; include a spatula if hygiene is part of your story.

Claims that need evidence

"Moisturising" and "hydrating" are standard cosmetic claims, but hours of hydration or a measured change in skin moisture need instrumental testing first. Barrier claims also need evidence. Read how product development works or brief us on custom formulation if you want a specific texture.