Private label formulas for the look of large pores

Developing a product for the look of large pores

Pore ranges work well because they can combine an instant visual effect from make-up with a longer-term skincare routine. Be clear in your copy which product does which.

Formats that suit it

• Primers and blur powders that soften the look of pores straight away. Browse face make-up.
• Cleansers, including clay and foam types. See private label cleansers.
• Serums with niacinamide, a form of vitamin B3, or salicylic acid, an oil-soluble beta hydroxy acid.
• Clay and enzyme masks for a weekly step.

Texture and pairing choices

Pair a primer or blur stick with a light serum so customers get both an instant result and a routine. Matte and soft-focus finishes suit this concern. Keep acids to one step and advise daily sunscreen on the label where acids are used.

Packaging

Primers suit tubes, pumps and sticks. Blur powders need compacts with a firm seal. Clay masks dry out if exposed, so tubes or well-sealed jars suit them.

Claims that need evidence

Pore size cannot honestly be promised to change, so keep to the look of pores. "Blurs the look of pores" from a primer is easy to support. Claims of pores looking smaller after weeks of use need instrumental or consumer testing first. Read how product development works or ask about custom formulation.