Private label formulas for sun exposure

Developing a sun care product

Sunscreens are the most tightly regulated cosmetic format most brands will handle. In some markets they are classed as cosmetics, and in others, including the USA, as over-the-counter drugs. Plan the regulatory route first, then choose the texture.

Formats that suit it

• Facial sunscreens in fluid, gel-cream or cream textures. See private label sun care.
• Mineral sun creams built on zinc oxide or titanium dioxide, which are mineral UV filters.
• SPF complexion products such as foundations, concealers and cushions. Browse face make-up.
• Lip products and hair mists for sun-season ranges.

Texture and pairing choices

Customers drop a sunscreen they dislike wearing, so finish matters: no white cast, no heaviness, and a feel that sits well under make-up. Mineral formulas can leave a white cast on deeper skin tones, so test across a range of skin tones before choosing.

Packaging

Tubes and pumps suit fluids and creams. Cushions and sticks need compatible components. Packs should be tested with the formula, because some UV filters and oils can affect certain plastics.

Claims that need evidence

Every SPF and PA value, and any water-resistance or broad-spectrum statement, must be substantiated by testing to the method the destination market accepts. A value tested for one market may not transfer to another. Do not promise outcomes about sun damage. Plan testing with your importer or regulatory adviser, read how product development works, or brief us on custom formulation.