Oil Serums, tonics & masks
Private label formulas for damaged-looking hair
Damaged-looking hair is hair that feels rough, looks dull and snaps easily, often after colouring, heat styling or sun. Our ready formulas for it include conditioners, hair oils, a keratin hair mask, a strengthening serum and shampoo. They are positioned to help hair feel smoother, softer and stronger to the touch, and look glossier. Brands can request samples and brand any formula from 500 units.
9 ready formulas Hair care 9
Oil 
Oil Serums, tonics & masks
Super Care Hair Concentrate Oil
Oil Serums, tonics & masks
Onion Hair Oil
Liquid Conditioner
Strengthening Conditioner
Liquid Conditioner
Damage Care Hair Conditioner
Mask Serums, tonics & masks
Keratin Hair Mask
Serum Serums, tonics & masks
Strengthening Hair Serum
Liquid 
Oil Developing a product for damaged-looking hair
Customers in this category have usually tried several products already. They respond to rich textures, a noticeable slip when conditioning and a clear routine, rather than to bold science claims. The usual causes customers mention are colouring, bleaching, heat styling and sun, so a range can speak to those habits directly while keeping claims to how hair looks and feels.
Formats that suit it
- Conditioners with good slip for easier combing. See private label conditioner.
- Hair masks for a weekly, richer step.
- Hair oils and serums as pre-wash or leave-on steps. Browse hair serums, tonics and masks.
- Shampoos that cleanse without leaving hair feeling stripped.
Texture and pairing choices
Build around one hero ingredient story, such as keratin or argan oil, across shampoo, conditioner and mask. Offer a lighter serum for fine hair and a richer oil for thick or coloured hair. A pre-wash oil plus a post-wash serum gives customers two clear moments to use the range.
Packaging
Masks suit jars or tubes; oils and serums suit pumps or droppers for controlled dosing. Larger salon-style sizes work for conditioners and masks.
Claims that need evidence
Describe how hair looks and feels: smoother, softer, glossier, easier to comb. Bond, structure or "reverses damage" claims, and any measured reduction in breakage, need instrumental testing on the finished product. Read how product development works or ask about custom formulation.
Questions about damaged hair products
Can you supply bond-building hair products?
We do not make bond-building claims for our ready formulas. Claims about hair bonds or internal structure need instrumental evidence on the finished product. Our conditioners, masks and oils are positioned on how hair looks and feels: smoother, softer and glossier.
Which product should a damaged-hair range start with?
A conditioner or hair mask is usually the hero, because customers feel the difference in slip and softness straight away. Add a hair oil or serum as a leave-on step, then a shampoo. Each ready formula starts at 500 units, with samples first.
Can we say a product reduces breakage?
Breakage claims need testing, such as combing or tensile tests on hair swatches, run on the finished product. Without that evidence, keep to wording like 'hair feels stronger' or 'easier to comb'. Confirm final claims with your regulatory adviser for each market.