Private label centella (cica) formulas

Developing a centella (cica) product

Cica ranges sell on calm, comfort and simplicity, so most briefs favour gentle textures, soft green branding and a short ingredient story.

Formats that suit it

• Creams and gel creams are the anchor product in most cica lines. Browse our private label moisturisers.
• Cleansers give the range a gentle first step. See cleansers.
• Serums, toners and pads round out a three- or four-step routine.

Texture and pairing choices

Centella extract, and its named compounds such as madecassoside and asiaticoside, combine well with panthenol, ceramides, allantoin and niacinamide. Many cica formulas use a light green tint from the extract or a colourant, so agree early whether you want a coloured or clear product. Low or no added fragrance is a common choice for this positioning, though it is a brand decision rather than a rule.

Packaging

Tubes and airless pumps suit the hygienic, everyday look of most cica ranges. Botanical extracts can shift colour over time in clear packs, so opaque or tinted packaging can help keep the product looking consistent on shelf.

Claims to check before launch

"Soothing", "calming-feel" and "for skin that looks red" are typical cosmetic wording. Avoid wound-healing, scar, eczema or rosacea claims, which are medicinal in most markets. Any measured claim, such as a reduction in visible redness, needs testing on the finished product. For a bespoke cica blend, see our custom formulation service.